10 Surprising Facts About Inbound Marketing

Like Bob Dylan said, “The times they are a changin’.” It’s true all around us, but in this case, I’m talking about marketing. Traditional forms of marketing were intrusive and more importantly, expensive. Imagine if a salesman sat down at your dinner table every night and every few minutes just started yelling about some new product they wanted to sell. That would be rude, right? That’s basically been the approach to marketing for the past 20 years. Traditional, outbound marketing such as a pop up ad or cold calling only yield unqualified leads and wasted marketing budgets. Inbound marketing is a completely different approach. Instead of shouting at people hoping they hear your message, you work on making your online presence more attractive to qualified leads. Let’s take a look at the benefits of inbound marketing. Inbound marketing is a more cost effective, proven strategy for growing your brand online, but how do we do it? There are many ways to improve your inbound marketing, but some of the most effective ways are through search engine optimization (SEO), blogs, social media, and lead nurturing email campaigns. These methods ensure that you can be found by those people who actually need your product or service. If you take advantage of these tools properly, you will improve your online traffic, generate qualified leads, and increase sales. Still not convinced?

Check The Facts:

  1. Inbound marketing costs 62% less than traditional outbound methods.
– Inbound marketing can provide your business with the same number of qualified leads and sales while spending less money.

  1. Companies that blog have 97% more inbound links to their website.
– Inbound links are votes of authority for search engines based on how many people think your website is a valuable resource. Blogs can help establish your brand as a trusted source for topics relevant to your business.

  1. 81% of marketers claim that their blog is useful, or better.
– If used correctly, a blog can have a huge impact on your online presence. My guess is that the other 19% of these people aren’t utilizing their blog to its full potential.

  1. 72% of business executives say that social media helps their company close deals.
– Social media allows you to interact with your customers in a way that can nurture them along your sales funnel. You can not only share valuable information, but also interact with people in a unique way that builds brand loyalty. Read more about the benefits of social media

  1. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
– Inbound marketing is all about making yourself available to the right leads, and then guiding them through your conversion funnel.

  1. Nurtured leads make 47% larger purchases than non nurtured leads.
– There are many ways to nurture leads. Social media allows you to reach out and immediately interact with leads in a way that can build confidence in your brand.

  1. 46% of daily searches are for information on products or services.
– This means that people are out there looking for what you provide. Search engine optimization, or SEO, is the process of getting your website to the top of the search engine listings so that your website can be found.

  1. Over 70% of clicks on search engines are organic.
– You know those ads you see on Google when you search for something you want to know more about? Those ads are called Pay-Per Click ads, and some companies are paying to have their brand placed there in hopes you are a qualified lead. SEO can eliminate the need for that bidding war by getting you to the top of organic searches.

  1. On average, people will spend only 10 seconds on your website before leaving if they don’t immediately connect with your marketing message.
– Part of your nurturing process is making sure that people find what they are looking for on your website once they get there. You need to have a web presence that embraces your ideal customers so you can take advantage of search engine rankings.

  1. 80% of business decision-makers prefer to get company information in a series of articles.
– Content is king. Give your prospects the right information to help guide them along your conversion funnel. Read a blog on the importance of content marketing.

Buying habits have changed the way we all do business. People do not want to be sold to, they want to be educated so can make informed decisions about what product or service will best solve their problem. Do you have any questions about inbound marketing and how it can help your business? Click the link below and contact Nektur Marketing for a free inbound marketing consultation.