3 Takeaways From Facebook’s New Privacy Policy

Over the years, some of the primary frustrations users have had with Facebook are about their Privacy Policy and the settings that dictate how they use the information users provide them. In another move to alleviate these frustrations and help people understand exactly what’s going on, the most popular social network on the planet revamped and simplified its policies. On November 20th Facebook published an interactive, color-coded tutorial called “Privacy Basics” that is 70% shorter than its predecessor and walks people through how they can change their settings. The policy is easy on the eyes and simplified, but here are 3 important points that can be taken from the new update.

1. Not Much Changed

The Privacy Basics now consists of three main categories: what other see about you; how others interact with you; and what information or interactions you see from others. No matter how nice it looks or how they categorize things, Facebook hasn’t really changed anything substantial. They admittedly track the location of posted pictures, who you talk to through their Messenger App, what kind of credit cards and computers you have and they use it “to send you marketing communications.” Basically, they use your information to make money by selling ads.

2. Controlling Ads

What has changed, then? Now, the preferences you use to control what ads you see on your desktop will remain consistent across all of your devices. Facebook’s main focus with the News Feed has always been to show users more of the information they want to see. An overly promotional feel, according to a statement put out on their site, was the main reason they have given users the ability to change their ad settings. They will no longer tolerate three types of posts placed on the pages of companies and products: “posts that solely push people to buy a product or install an app”; “posts that push people to enter promotions and sweepstakes with no real context”; and “posts that reuse the exact same content from ads.”

3. User Experience

As with everything on the Internet nowadays, the focus is on user experience. If you aren’t doing that well, you aren’t going to succeed online. How can you become more effective? Collect more data and use analytics. And by adding location and movement as new information that is being tracked, Facebook is doing just that. They are also testing a new “Buy” button. Facebook, like Google, has become a huge resource for people who are looking to purchase things. What else could make user experience better than allowing its users to make purchases within the platform without having to leave?

Even though much hasn’t changed in the details, the fact that Facebook has cleaned up and clarified their Privacy Policy is huge step forward. Their focus on a user friendly platform is an example to all companies who are trying to be successful on the Information Super Highway. If you have questions about this privacy update, or want to increase the reach and success of your social media marketing campaigns, check out our blog about Doing Social Marketing Well or take advantage of our Free Social Media Consultation!