1. Not Much Changed
The Privacy Basics now consists of three main categories: what other see about you; how others interact with you; and what information or interactions you see from others. No matter how nice it looks or how they categorize things, Facebook hasn’t really changed anything substantial. They admittedly track the location of posted pictures, who you talk to through their Messenger App, what kind of credit cards and computers you have and they use it “to send you marketing communications.” Basically, they use your information to make money by selling ads.
2. Controlling Ads
What has changed, then? Now, the preferences you use to control what ads you see on your desktop will remain consistent across all of your devices. Facebook’s main focus with the News Feed has always been to show users more of the information they want to see. An overly promotional feel, according to a statement put out on their site, was the main reason they have given users the ability to change their ad settings. They will no longer tolerate three types of posts placed on the pages of companies and products: “posts that solely push people to buy a product or install an app”; “posts that push people to enter promotions and sweepstakes with no real context”; and “posts that reuse the exact same content from ads.”
3. User Experience
As with everything on the Internet nowadays, the focus is on user experience. If you aren’t doing that well, you aren’t going to succeed online. How can you become more effective? Collect more data and use analytics. And by adding location and movement as new information that is being tracked, Facebook is doing just that. They are also testing a new “Buy” button. Facebook, like Google, has become a huge resource for people who are looking to purchase things. What else could make user experience better than allowing its users to make purchases within the platform without having to leave?