Every business needs a website. I don’t care if you’re selling lemonade on the corner of your street on the weekends or a household name, if you want to be competitive in the lemonade stand business, you better get yourself on the web. People search for local services exclusively from their mobile device. It’s completely understandable that not every business can afford a full time marketing staff, so some decide to take on building a site all by themselves. The design and development of a website can be a lengthy process if you want to have something that looks decent, and people go to school for years to master the art of web design & development (those are separate categories, you know). I decided to give those brave entrepreneurs out there trying to create a web presence with no budget a list of 5 best practices that should keep you from falling over any web design cliffs!
The ultimate action.
Decide exactly what you want your customers to do when they get to your site. Fancy moving banners and slide shows confuse people and don’t give them a direct path towards your ultimate goal. Make your site’s ultimate goal is obvious to the user. This will increase conversions and your bottom line.
Less is more.
There are already plenty of overcrowded, crammed and unorganized websites out there without you adding to the list. It’s a proven fact that giving your customers more options to choose from will make them less likely to make a decision. Setting a clear path for your users makes accomplishing your goals much easier!
Have you ever visited a website and had to search around to find out how to get what you wanted in the first place? There is no reason to hide your ultimate goal from your users. Make desired actions blatant and intentional for cognitive fluency. Use short descriptions, concise visuals, and calls to actions to move your users right down that conversion path! If you’re looking for a good resource on call to actions, check out our Best Practices blog post.
I’ve said it before, and will continue to say it, mobile should be your main audience. Only in certain circumstances is this fact not universal. It’s not that people don’t like their laptops and desktops, but you have to realize that humans are becoming more and more lazy. Mobile phones have become internet data streams that can be accessed from the palm of your hand. If you plan on building a website and not making it mobile responsive, backup, start over, and follow this simple rule: Make it look good on mobile. Work forward from there.
Information is power.
An informed customer is a happy customer. Educating your client is the most powerful thing you can to do capture their attention. This is the central idea behind inbound marketing. When people begin using you as resource for high quality information, you build a relationship based on trust. We buy from who we like. So, start creating helpful content for your target market and then watch the leads pour in.
An online presence is a must have for any kind of business, most companies recognize that. Unfortunately, it’s much easier to say that you want a consistent, attractive website than it is to actually produce one. Nektur specializes in creating dynamic, mobile friendly websites that are optimized for people to find quickly on search engines. No matter how simple or complex, we are equipped to produce exactly what you need to communicate your brand’s message. If you are interested in learning ways you can improve your current website or start planning for your new one, Click the Free Consultation button below. A Nektur team member will gladly walk you through our process and get you on your way to an improved online presence.