As consumers have grown smarter and more diverse, marketing has adapted and grown along with it. A valuable part in the marketing mix, inbound marketing helps generate quality leads, plus you’re able to measure how well your efforts have been working. It seems like many business owners are hesitant to commit valuable resources to an inbound strategy, due to a perceived high barrier to entry. However, it doesn’t have to be difficult. Inbound marketing for small business owners doesn’t have to be complex, in fact, in can be quite simple. Here are 5 easy rules to follow for an effective inbound marketing campaign.
Understand the customer journey
A good inbound program has a progression, from a customer’s first visit, to downloading more information, and it’s important to understand how the customer interacts throughout the buying cycle. With this understanding, you can tailor the message accordingly, leaving out the “static” . And once you understand the customer journey, you’re on your way to smarter marketing and really a smarter business in general. I mean, the more knowledge the better. Follow this link for on some best practices for landing pages.
Set your goals for smarter inbound
Just like there are different priced products and services, there are different levels in the quality of interaction someone has with your website. For instance, someone who requests a product demo is a higher quality lead than someone who signs up for the newsletter. By quantifying this, you’re able to put a dollar amount on how much each interaction the customer has is worth to whatever goals you may have in place for the website.
Content is king
You’ve heard it before and you’ll hear it again, content is king. Whether it’s a new blog post that help raise your SEO score and keep you relevant, or a new video that helps sell your product, customers and search engines alike respond to quality content. It’s no longer enough to have a website filled with information, it needs to be quality, useful information.
Keywords are important, the right keywords are essential
You wanna help people find you, but how do you do that? With smarter lead retrieval. Any ole keyword can generate leads, but the right keyword gets you the quality lead. What do your customers really search for when they’re looking for your type of product or service. Once you figure that out, you can craft your message accordingly and reap the benefits.
Make sure the website is mobile optimized
Nowadays, almost everyone has some sort of mobile device. Be it tablet, smartphone, or phablet, these devices have changed how we interact with the web. One of the most important things a small business owner can do is to ensure that their website is optimized to work on any device. There’s nothing more frustrating than trying to navigate a webpage on a phone when it’s only made to be viewed on a computer. That’s a sure recipe for a short visit, not a mention a ding when it comes to your SEO.