Branding

A creative branding strategy is vital to building a professional business presentation that results in an online presence increase. Nektur Marketing provides the competitive brand establishment and management services your business needs to succeed. By taking into account your industry, not only a specific product or service, we provide comprehensive brand creation that tells your story, places a need in the minds of your audience, and creates memorable brand recognition.

See How We Do It

we offer global opportunities for local brands

Nektur will define and articulate your brand in a way that makes customers wonder why they ever chose anyone but you.

Logo & Design

Be Remembered

To begin the process, our logo design team will work with you personally to establish the outward expression your company needs to become memorable and to remain at the forefront of your customers’ minds when they are seeking your product or service. If you have an existing logo, we can provide several options for redesigning it in a manner that will update your company image so people take notice. We are also happy to create a new logo for you that will define your company and entice customers to act.

Establish Identity

let it be known

Identity design is another vital aspect of your company branding, as you need to establish a distinct definition of what your company is, does, and stands for. In getting to know you through ongoing consultations, we will help your company establish a strong identity and craft it so it reaches and attracts a wider prospective client base. As your branding campaigns come together, we will creatively establish strategies that will keep your company name at the forefront to generate a higher conversion rate than ever before.

Build trust

loyal customers

While marketing may convince a customer to purchase a product initially, branding will determine whether or not it will be a repeat performance. We like to say that branding is strategic, and marketing is tactical. Let Nektur help you build a branding strategy that will display the amazing solution your business provides, and communicate to customers why they should only look to you for their needs. Inbound marketing helps keep customers delighted, which in turn increases retention rates and bottom lines.

See How it works in practice

Increased Brand Awareness

Engaging content is something every brand needs if they want to continue to grow, and these companies were no different. These two brands had consistent customer bases and traffic to their respective websites, but wanted to take the next step and attract new people who could use their products and services.

Method

By creating a unique series of three, thirty second videos to highlight the people, processes, products, special features and culture of each brand, Nektur’s goal was to inform new people about local brands, increase traffic to their websites and cultivate new, loyal customers.
  •  SEO Friendly
  • Personalized Content
  • Social media publishing

Results

Diode Digital found that video promotion is 600% more effective than print and direct mail combined. They also found that, before reading any text, 60% of site visitors will watch a video if available. Consistent with this research, these 6 videos had an 740% greater impact that texts, offers and pictures.
  •  The 6 videos were viewed a total of 5,238 times, an average of 873 views each.
  •  379 calls to action were clicked, meaning an average of 63 people per video took the next step with each brand
  •  77 total comments or shares = average of 12.8 people per video engaging with the videos.

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