Conversion Optimization

Increasing your conversion rates is absolutely crucial to success when it comes to sales volume and lead generation on your website. Let’s say you want to increase sales by 50% for your business? There are many ways that you could go about it such as spending more money on advertising, increasing your content production, or putting more effort into marketing. While these can be effective, it is often cheaper, and faster, to achieve this by increasing your conversion rate.

See How We Do It

do you have a traffic problem or a conversion problem?

If you raise your conversion rate from 2% to 3%, you have increased sales or conversions by 50%. There are many proven techniques that Nektur relies upon to ensure that our customers can rest easy by achieving sustainable growth.

Unique Value Propositions

Why choose you?

A unique value proposition is your most essential message. Visitors should instantly realize when looking at your homepage, or a landing page, the benefits of doing business with you and why you are better than any other option. Any great brand knows why they are different from the rest, but the trick is convincing a customer when you only have a few seconds to make an impression. It is important to communicate with your customers in a way where you solve their problems.

Plan, Test, Analyze, & Repeat

Increase ROI

When it comes to increasing conversion rates, there is no better place to start than A/B testing. It has become the go-to method when looking to bring more success to your online presence. Simply put, this is a technique of testing two possibilities to see which one is more effective for your website. Let’s say you have two headlines for an offer and you’re not sure which to use, we would try both of them and measure their performance to find out which one works best.

Where sales and marketing meet

Smart Campaigns

Many businesses don’t value the overall impact that a harmonious sales and marketing plan can bring. At Nektur, we not only design sites that people love to use, but we create conversion funnels that help your visitors quickly find what they need. We believe all websites should provide clear paths for the user, and plenty of qualified leads for the business owner. Let us help you create a strategy that fits your unique goals.

See How it works in practice

Increased Brand Awareness

Engaging content is something every brand needs if they want to continue to grow, and these companies were no different. These two brands had consistent customer bases and traffic to their respective websites, but wanted to take the next step and attract new people who could use their products and services.

Method

By creating a unique series of three, thirty second videos to highlight the people, processes, products, special features and culture of each brand, Nektur’s goal was to inform new people about local brands, increase traffic to their websites and cultivate new, loyal customers.
  •  SEO Friendly
  • Personalized Content
  • Social media publishing

Results

Diode Digital found that video promotion is 600% more effective than print and direct mail combined. They also found that, before reading any text, 60% of site visitors will watch a video if available. Consistent with this research, these 6 videos had an 740% greater impact that texts, offers and pictures.
  •  The 6 videos were viewed a total of 5,238 times, an average of 873 views each.
  •  379 calls to action were clicked, meaning an average of 63 people per video took the next step with each brand
  •  77 total comments or shares = average of 12.8 people per video engaging with the videos.

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