Inbound Marketing

When you want to boost your customer base, and your bottom line, you need a partner that specializes in inbound marketing. Once your branding and identity are established, our inbound marketing techniques are the most reliable and cost-effective method of attracting more of the right customers. At Nektur Marketing, we go the extra mile to set up your business with search engine marketing, email marketing, and campaign building techniques that will dramatically increase your web traffic. By increasing your web traffic with the right prospects, we create an increase in your prospect-to-customer conversion rate.

See How We Do It

Build sustainable growth through inbound marketing

Among the methods we use to increase your web presence and to attract paying customers to your business, are professionally designed blogs, the use of effective keywords in moderation, and broad social publishing.

Attract

The Right Leads To Your Website

We want to turn your brand into a beacon for those looking for what you offer. After all, you have to attract a lead before they can become a customer. Nektur helps identify your target sales personas, and then we develop customized content strategies that deliver information they need. By providing useful and relevant information, you appear as an expert, and people trust experts.

Convert

Your Leads Into Customers

Using practical inbound marketing techniques, we incorporate essential calls to action on every landing page, which is in turn designed to lead your customer to get in touch with your company, whether by click-through, phone, e-mail, or web form. This gives you more opportunities to close more sales and boost income. Let’s make the most out of that opportunity.

Analyze & Improve

Campaigns To Maximize ROI

Our inbound marketing does not stop with a closed sale, as we believe this is only the beginning. Customer retention is a science in itself and can be nurtured through direct satisfaction surveys or indirectly through social monitoring. When you delight your customers by actively listening to their opinions and acting on them, you create a word-of-mouth effect that further builds your business.

See How it works in practice

Increased Brand Awareness

Engaging content is something every brand needs if they want to continue to grow, and these companies were no different. These two brands had consistent customer bases and traffic to their respective websites, but wanted to take the next step and attract new people who could use their products and services.

Method

By creating a unique series of three, thirty second videos to highlight the people, processes, products, special features and culture of each brand, Nektur’s goal was to inform new people about local brands, increase traffic to their websites and cultivate new, loyal customers.
  •  SEO Friendly
  • Personalized Content
  • Social media publishing

Results

Diode Digital found that video promotion is 600% more effective than print and direct mail combined. They also found that, before reading any text, 60% of site visitors will watch a video if available. Consistent with this research, these 6 videos had an 740% greater impact that texts, offers and pictures.
  •  The 6 videos were viewed a total of 5,238 times, an average of 873 views each.
  •  379 calls to action were clicked, meaning an average of 63 people per video took the next step with each brand
  •  77 total comments or shares = average of 12.8 people per video engaging with the videos.

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