Search Engine Marketing (SEM)

Search engine marketing, also known as pay-per-click advertising, has many benefits for businesses mainly because it can quickly create qualified leads by targeting the right people at the right time. More people than ever are turning to the internet to shop and find reviews on products or services. Nektur can help you develop a search engine marketing campaign that is defined by results. Paired with an SEO strategy, you can ensure that you are ready for any potential customers searching for your brand.

See How We Do It

Discover the benefits of an optimized pay-per-click campaign

Few marketing methods offer the consistent performance and ability to measure your efforts. Nektur can help customize a strategy for your brand that is designed to fit the goals necessary for your business to thrive.

Attract

More Leads On Search Engines

Over 90% of online experiences begin with a search engine. Pay-Per-Click Advertising (PPC) lets you advertise to the best people: those who are already interested in you on search engines. Make sure you are taking advantage of those looking for your product or services online by having a web presence that attracts qualified leads.

Did you know?

  • Roughly 40% of all online customers come from search engines

Create

Campaigns worth investing in

Pay-Per-Click advertising can be a highly effective method of attracting new customers, if done correctly. Let Nektur help you develop a customized campaign that is geared to generate maximum ROI. A successful campaign requires extreme attention to detail, constant evaluation, and the flexibility to adapt to new data.

Did you know?:

  • You only pay for leads when they click on your advertisement

Strategy

Developed By Research

Unlike many traditional forms of marketing, search engine marketing allows you to easily analyze and improve your performance. We make sure you stay as effective and efficient as possible by tracking which keywords and campaigns are not only generating the most leads, but also the most customers.

Did you know?

  • You don’t ever spend more than you make in return with a solid PPC strategy

See How it works in practice

Increased Brand Awareness

Engaging content is something every brand needs if they want to continue to grow, and these companies were no different. These two brands had consistent customer bases and traffic to their respective websites, but wanted to take the next step and attract new people who could use their products and services.

Method

By creating a unique series of three, thirty second videos to highlight the people, processes, products, special features and culture of each brand, Nektur’s goal was to inform new people about local brands, increase traffic to their websites and cultivate new, loyal customers.
  •  SEO Friendly
  • Personalized Content
  • Social media publishing

Results

Diode Digital found that video promotion is 600% more effective than print and direct mail combined. They also found that, before reading any text, 60% of site visitors will watch a video if available. Consistent with this research, these 6 videos had an 740% greater impact that texts, offers and pictures.
  •  The 6 videos were viewed a total of 5,238 times, an average of 873 views each.
  •  379 calls to action were clicked, meaning an average of 63 people per video took the next step with each brand
  •  77 total comments or shares = average of 12.8 people per video engaging with the videos.

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