Social Media Marketing (SMM)

Having a consistent, active social media strategy will build your online presence while creating a community around your business that helps you connect with customers and develops brand awareness.

See How We Do It

Social Media Marketing

Having a consistent, active social media strategy will build your online presence while creating a community around your business that helps you connect with customers and develops brand awareness.

Social

Strategy

Social media marketing lets you directly connect to your target audience on a daily basis. We will teach you how to leverage the marketing power of all the sites that are already a huge part of your audience’s everyday lives. An active social media presence is important to have, but it’s equally important to have a strategy. Through best practices, the newest techniques and clear communication, Nektur will shape the way you connect with customers and develop brand awareness.

Social

Publishing

Once your brand has created a community of individuals interested in your product or services, you have to keep them excited. Whether its through organic reach or paid campaigns, let Nektur guide the way you distribute your messages consistently on the various social platforms. Monthly content calendars, various types of content creation and managing your publishing systems keep your time spent to a minimum and your results to a maximum.

Social

Monitoring

There is loads of trackable data available can help you tailor your social strategies to more effectively make new connections and dictate the experience they have with your brand. By managing the tools and sifting through all the metrics to find the most relevant data, our experts create and implement strategies to use those number to your advantage.  Whether it’s headline testing, comparing specific types of content or monitoring the ROI of your campaigns, Nektur’s attention to detail will ensure successful campaigns.

See How it works in practice

Increased Brand Awareness

Engaging content is something every brand needs if they want to continue to grow, and these companies were no different. These two brands had consistent customer bases and traffic to their respective websites, but wanted to take the next step and attract new people who could use their products and services.

Method

By creating a unique series of three, thirty second videos to highlight the people, processes, products, special features and culture of each brand, Nektur’s goal was to inform new people about local brands, increase traffic to their websites and cultivate new, loyal customers.
  •  SEO Friendly
  • Personalized Content
  • Social media publishing

Results

Diode Digital found that video promotion is 600% more effective than print and direct mail combined. They also found that, before reading any text, 60% of site visitors will watch a video if available. Consistent with this research, these 6 videos had an 740% greater impact that texts, offers and pictures.
  •  The 6 videos were viewed a total of 5,238 times, an average of 873 views each.
  •  379 calls to action were clicked, meaning an average of 63 people per video took the next step with each brand
  •  77 total comments or shares = average of 12.8 people per video engaging with the videos.

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