User Experience (UX)

User experience is how a person feels when interacting with your website. With the right combination of design and usability, Nektur delivers web solutions that are sure to meet your needs, and please your audience.

See How We Do It

User Experience (UX)

User experience is how a person feels when interacting with your website. With the right combination of design and usability, Nektur delivers web solutions that are sure to meet your needs, and please your audience.

Increase

Conversions

Our team of web design professionals will custom design a website for you that functions as efficiently from a computer as it does in its mobile version. We provide a comprehensive site for you focused on ease of use from your customer’s perspective. Your site will contain the most effective combination of fonts and colors, eye-catching graphics, easy to use layout, viable content creation, and calls to action that really work to generate conversions.

User

Experience

Combines with our social media marketing strategies, your website will see rapid traffic growth from an audience specifically targeted to your locality, product, or service. Our web design ensures your customer’s eyes are directed to the key elements of your page that will cause them to take action. In addition, we concentrate on building a strong brand identity that customers will come to know and recognize, making them want to seek you out repeatedly.

User

Research

In order for us to design an online experience your customers will love, we must first get to know your customer. Answering important questions like “Where does my target customer shop?”, or “Where do they live and how much do they make?”, allows us to customize an experience to fit their desire. Performing the initial research to develop a successful strategy gives our clients the blueprint to achieve sustainable growth.

See How it works in practice

Increased Brand Awareness

Engaging content is something every brand needs if they want to continue to grow, and these companies were no different. These two brands had consistent customer bases and traffic to their respective websites, but wanted to take the next step and attract new people who could use their products and services.

Method

By creating a unique series of three, thirty second videos to highlight the people, processes, products, special features and culture of each brand, Nektur’s goal was to inform new people about local brands, increase traffic to their websites and cultivate new, loyal customers.
  •  SEO Friendly
  • Personalized Content
  • Social media publishing

Results

Diode Digital found that video promotion is 600% more effective than print and direct mail combined. They also found that, before reading any text, 60% of site visitors will watch a video if available. Consistent with this research, these 6 videos had an 740% greater impact that texts, offers and pictures.
  •  The 6 videos were viewed a total of 5,238 times, an average of 873 views each.
  •  379 calls to action were clicked, meaning an average of 63 people per video took the next step with each brand
  •  77 total comments or shares = average of 12.8 people per video engaging with the videos.

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