The Art of Responsive Web Design

You know that feeling when searching for a business on your phone, only to be led to a site where you to have to pinch and zoom just to figure out what you’re looking at? Don’t let your customers feel that pain. Aside from the fact that it looks better, let’s take a look at why it’s more profitable for your business to have a mobile marketing strategy. Everyday, the world is becoming more connected. Imagine how far we’ve come in the past ten years, and where we will be in another ten!  In 2014, the number of mobile users will surpass desktop users. Not only that, but over half of all local searches are performed on mobile devices. The way we do business is changing and now that everyone has internet access in their hand, you need to make sure they can find you. More importantly, make sure you have the right responsive platform in place to take advantage of the situation when they find you. Mobile now gives you a marketing channel to advertise your brand to people you can’t reach any other way. Now, let’s go back to the whole pinch and zoom experience. Google reports that 40% of users turned to a competitor’s site after a bad mobile experience. It’s no longer enough to just have a great SEO strategy paired with an unresponsive site. You need to utilize the potential of mobile platforms because it can be a costly mistake if you don’t. Online marketing is all about analytics, being able to track your ROI, and other important measures. If 40% of users are turning to your competitor, imagine the impact a responsive strategy could have on your business. Want to see how you measure up? Check out your competitor’s site to see if they are responsive. Did you know that over 90% of Google searches end on the first page? It’s true. As for those fortunate enough to be on the first page, each step up the rankings equates to generating more exposure and conversions. The top ranked search result gets 33% of the traffic, second place gets 17%, third place gets 11%, etc… That means even if you are doing well in the search rankings, you can’t afford to ignore this any longer. You can see the potential amount of exposure that is sacrificed for not having a friendly mobile experience. The good news is that you’re not far behind, at least you won’t be if you get started now! Nektur Marketing offers free consultations on how your business can benefit from a responsive online marketing plan. Find more information about why you need a responsive marketing campaign. (/blog/5-reasons-why-your-small-businesss-online-marketing-is-failing)