“Setting goals is the first step to turning the invisible into the visible” – Tony Robbins
Whether in our personal life, or in business, setting goals (and achieving them) is the primary force behind doing something amazing. First and foremost, you have to know what you want. Once you do, there is nothing left but to manage your time and efforts until to reach those goals. If you don’t know what you want, or have a clearly defined vision of where you want to be, you will end up letting someone else make those decisions for you. Let’s take a look at some best practices for setting goals, and accomplishing goals.
When you are setting a goal, you have to be specific. If your goals are too general, you may find yourself wondering why you’re not more efficient with your time. As an online marketing company, Nektur sets a lot of goals that translate into visits for our website, leads for our services, and new customers. Identify the key component to what you want to achieve, and then set your goal around it. What is the most important thing you hope to obtain by achieving this goal? Figure this out and you have your specific goal.
Now that we have narrowed down our goal to that specific thing we hope to obtain, we must set a number. Instead of saying, “I am going to get new customers”, set a number that allows you to track your progress towards the goal. By saying, “I want 20 new customers”, you are already taking a step in the right direction . Now you have a measurable goal that will allow you to know whether you hit your mark or not.
This is one that I personally struggle with. Sometimes your eyes, or dreams, may be bigger than your capabilities, resources, or allowed time. Let’s face it, sometimes there just aren’t enough hours in the day. Instead of setting huge, intimidating goals, set smaller ones that add up to your end goal. This way you are more likely to reach your desired destination because you have broken your dream into smaller, more attainable goals. This goes a long way in keeping spirits up as well. If you set unattainable goals, it won’ be long before you give up due to frustration. Set attainable goals, and then reward yourself each time you reach them. It wouldn’t make much sense for us to want 100 new customers in a month. We wouldn’t be able to achieve it, and then we would be failing by our own standards. Understand your benchmarks.
Make sure that all of your goals you set are relevant to your overall vision. Now that you have set small, attainable goals, it is important to make sure that all of these are going to add up to what you ultimately want. Figure out what the next step is to be where you want to ultimately be. Then make a goal revolving around that next step.
All of these tips are important, but without setting a time frame for your goal, it is meaningless. One of the worst goals you can set is one without a deadline. In order to establish an attainable time frame, you must follow the steps to setting SMART goals. If you have broken your vision down into steps, the final piece of the puzzle is to put an end date to them that is within reach.
Remember, setting goals is a vital part of success, but having the wrong goals can be just as detrimental as having no goals at all. You must accept the fact that you still might fail to reach a goal, but don’t let that get you down or decrease your motivation. If you fail, take it as an opportunity to hone your goal setting skills. By reviewing how to set SMART goals, figure out what you can do to make new goals that set you up for success. Henry David Thoreau said, “What you get by achieving your goals is not as important as what you become by achieving your goals. Looking for some goal ideas? Check out this blog on how to convert strangers into promoters for your brand.
Nektur Marketing loves to help small and medium businesses achieve their goals. If you are looking for a digital marketing company to help accomplish some of your specific goals such as generating more leads or increasing conversion, contact us today for a free consultation. You may be surprised as to what you can accomplish with the right team.