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Effective Email Marketing Strategy

Once you have a sales funnel developed, you need email marketing to help automate turning leads into raving customers.

If you've heard that email marketing doesn't work, it wasn't done right. This should be one of your primary marketing tools and allows you to nurture relationships with prospects effectively.

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Why email marketing?

It's a numbers game!

If 100 people visit your sales page and 3% take action or purchase, that's three closed sales. While that might be good, what about the other 97%?

If you have a lead magnet that could get 20% of people to give you their email, you have 17 extra prospects you could nurture in an email campaign. Getting these prospects to convert would be cheaper and more efficient than constantly attracting new people into the funnel.  

There are many types of email sequences, but the process of creating one can be boiled down to a few steps: 

  • Determine the purpose of your sequence
  • Use criteria to create an audience for automation
  • Figure out the duration and number of emails needed
  • Write and build your emails
  • Test sequence and adjust based on experience or feedback
  • Launch and continually optimize based on KPI's
 

4 Types of Email Sequences

Welcome Sequences

These emails are sent after a prospect signs up for a lead magnet or trip wire. This is where you build a connection with the customer by telling them your story and offering help. You are building trust to present your offer towards the end of the sequence.

(Re)Engagement Sequences

If they still have not taken you up on your offer, don't give up!

Keep engaging your prospects with weekly updates, newsletters, tips, case studies, stories, how-to's, and more. The goal is to provide enough value to that they are not annoyed by seeing you in the inbox. 

 

Cart Abandonment

Most people will abandon shopping carts on your website. It's up to you as to whether it's a wasted opportunity. 

You've likely seen these before in your inbox where they say you've left something behind, offer final discounts, or try to add a bonus to sweeten the pot. 

Conversation To Demo Sequence

These are designed to turn conversations into demos or lengthy discovery calls. How often have you had a quick call that you thought went well, but then it lost momentum?

Ready to go?

Book a discovery call today to get started.

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Why us?

  1. Expertise: Our team comprises experienced consultants, software developers, and marketing professionals with a wealth of knowledge and expertise in their respective fields. We deeply understand the specific challenges and opportunities that businesses in vertical markets face, and we can provide valuable insights and guidance on navigating them.

  2. Customized solutions: We understand that every business is unique, which is why we take a personalized approach to every project we undertake. Whether you need help with a specific challenge or are looking for a comprehensive solution to improve your operations, we will work with you to develop a customized plan that meets your specific needs.

  3. Proven results: We have a track record of helping businesses in various vertical markets achieve their goals. Whether you're looking to increase sales, streamline processes, or improve your marketing efforts, we have the experience and expertise to help you succeed.

  4. Dedicated support: We are committed to delivering our clients the highest level of support. Our team is available to answer questions, provide guidance, and offer assistance throughout the entire process, ensuring you have the support you need to achieve your goals.

 

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Testimonials

Revenue Optimization Starts Here

Brooklyn Customer
Brooklyn Simmons

Director

I highly recommend the products and services provided by this organization. I never feel alone in my journey while working with them. You can undoubtedly initiate with them.

Brooklyn Customer
Brooklyn Simmons

Director

I highly recommend the products and services provided by this organization. I never feel alone in my journey while working with them. You can undoubtedly initiate with them.

Brooklyn Customer
Brooklyn Simmons

Director

I highly recommend the products and services provided by this organization. I never feel alone in my journey while working with them. You can undoubtedly initiate with them.

Brooklyn Customer
Brooklyn Simmons

Director

I highly recommend the products and services provided by this organization. I never feel alone in my journey while working with them. You can undoubtedly initiate with them.